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From Mockery to Curiosity: Gold’s Changing Narrative

Jun 27, 2025, 12:10 pm BST

A decade ago, Gillian Tett asked to see the gold vault at the New York Fed. She was politely but firmly told no. In her recent article for the Financial Times, she reflects on that moment and the deeper meaning behind the refusal. Back then, silence really was golden. These vaults, dug deep into Manhattan bedrock, were quiet symbols of trust, strength, and discretion.

But times change, and trust, once lost, is difficult to win back.

In recent weeks, politicians in Germany and Italy have begun asking for their gold to come home. These are not fringe voices. These are members of mainstream European parliaments. The stated concern is that American political volatility in this case, under a returning Trump administration could turn the vault from a safe haven into a potential pressure point.

This, in itself, is significant. But what makes Tett’s piece even more remarkable is that it ran at all. For many years, the Financial Times has been a reliable torchbearer for mainstream finance. It has often dismissed physical gold holders as old-fashioned or overly cautious. Retail gold buyers were gently mocked as survivalists or goldbugs. The idea of keeping physical metal was treated as a throwback to a bygone era.

Now, in the pages of that same newspaper, we find serious discussion about gold repatriation, digital currency rivalries, and geopolitical mistrust. No smirks. No eyebrow-raises. Just facts, analysis, and a sober tone. That alone is worth noting.

What does this shift tell us?

It tells us that what was once unspeakable is now being spoken. That scenarios long dismissed as implausible are now on the table. The very act of imagining them in polite company suggests we have crossed a line.

It also highlights how far ahead certain groups have been. Central banks have been accumulating gold at a record pace. High-net-worth individuals, family offices, and institutional investors have already made their allocations. Vaults around the world are full, and many are adding space to accommodate more. Yet retail participation remains low. Despite all the headlines, despite record gold prices and rising global tensions, the average saver has not yet moved into the metal in large numbers.

That may be about to change.

As distrust in political leadership grows and as more people start to question the permanence of the current financial system, the instinct to hold something real begins to spread. Gold has always had this strange ability to move from the margins to the centre during times of stress. One day it is a curiosity, the next day it is the thing everyone is talking about. Not because it changed, but because the world did.

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Tett’s article touches on this without spelling it out. It is not just about vault logistics or interbank trust. It is about the slow shift of sentiment. The fact that Europe is openly discussing “geoeconomics” and “geofinance” tells us something. The language of statecraft is being applied to money again. Finance is no longer just numbers on screens. It is strategy. It is power. And gold, whether we like it or not, is part of that power.

Some will read the article and think little of it. Others will sense the mood turning. When gold is no longer laughed at but quietly respected, that is a signal. When a journalist who once could not get near the vault is now quoting former prime ministers about financial colonialism, that is a sign of change.

The question now is whether this change filters through. Will the public act? Will savers who once trusted pensions, bonds, and currency alone begin to seek something more solid?

In truth, the early movers are already acting. What we are seeing now is the next layer of awareness. The next wave of cautious but curious investors. People who never thought they would need to hold gold are suddenly wondering whether they should.

Perhaps, in time, the New York Fed will open its vaults for a press tour. Perhaps not. But the real story is not about what lies beneath Manhattan. It is about what lies ahead for the global monetary order. And gold, once again, is quietly at the centre of the storm.


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